Startups Need PR

In this post we will be sharing some expert advice from businesses that are at the cutting edge of PR. PR can be used in several different ways but more commonly it is a way for companies to grow. Startups need to create a buzz around their product or service and for this they need the expert help on a PR agency or company. This tactic is sometimes known as gorilla marketing.

This strategy is something that is ideal for startup companies looking to make a name for themselves and grow organically in a rapid fashion. social media and the rise in people looking online for information and consuming news online has created a unique situation where businesses are turning to digital over more traditional forms of marketing. This has also forced more traditional media platforms to adapt and become more digital

we spoke with the owner of an online startup Get Me My Mortgage about their need to build their presence online to compete in a competitive market. ‘being a startup in the mortgage industry is hard, the more traditional ways of taking out ads in papers and paying for air time on the radio are simply not as effective as they used to be. This led us to develop a pr strategy that allowed our brand to gain a following online and also authority within the industry which has helped us to organically grow without a huge cash investment.

There are hundreds of examples globally of start ups that have used online methods to boost their business. One of the biggest examples is Facebook started from a dorm room in mark zuckerburgs bedroom he used the harvard network to grow users on the platform and then users themselves invited and shared the site online until it took off leading to the creating of one of the biggest social networks on the planet.

If you are looking for a job in the PR industry it may prove beneficial to look for an interesting startup that may be looking to take a less experienced more affordable PR person to help there business grow.

Top Tips For Non Profit PR

In this article we will be sharing tips to help non profit organisations use PR to help grow there non profit. Marketing for a non profit is not all about funds. Hosting events, sharing your mission and story are key for any non profit to raise awareness of who they are and what they are trying to achieve. The non profit market is just as competitive as the SME sector because there are only so many charities that people can donate too.

A large percentage of funds are raised by the national charities due to their huge marketing and fundraising efforts. Unfortunately this can mean that smaller local charities sometimes don’t get the funds that they need.

So far all you small charities out their we have put together some tips on how you can stand out from the crowd and help to raise awareness of your mission in a cost effective way that you dont need a giant marketing team or budget to succeed.

  1. Define Your Target Audience

One of the most important things any non profit should be doing when it comes to PR and marketing is defining their audience. Find out exactly who you want to target and who is likely to support your cause. You will then be able to research where your target audience is, are they on social media? Which platforms? Are they reading the news online? If so which is there favorite website?

Once you know your target audience and where to find them you can start building contacts in those areas and creating content and marketing materials that will attract the audience

2. Take advantage of free social media platforms

If you are not on social media, your missing out. This is where you will be able to grow your following and get your message across to the right people. It is also great for local marketing if you are hosting or having an event then this is definitely something you will want to share with your network on social media.

3. Build Loyalty

The best way to make the most out of your marketing and PR is to build brand loyalty with your donor and supporters. Once people get familiar with your mission and become supporters then they will also become brand advocates for you, helping you to increase fundraisers, get more people to events etc.

Having a loyal social media following is key, the more people you have sharing your content the further your message will be spread.

Remember, persistence is key, to grow your supporters organically without a big budget can take time so don’t expect amazing results overnight. With a good mission and the right target audience it is more than doable without big budgets.

Different Kinds of PR

When starting out it is good to get an understanding of the different types of PR that you can get into. Choosing one doesn’t mean that you will be pigeon holed into this kind of job for your whole career, the skills you gain will be transferable into any kind of PR

We wrote a short guide to the different types of PR so that you can get a feel for which area you would be most interested in starting in.

Media relations 

If you are looking to write press releases, schedule interviews and even speak at press conferences. Media relations may be the right avenue for you. The main aim of media relations is to gain coverage and raise awareness of your brand or company through the media.

Media relations is about finding an angle that can peak the interest of the media with a story that they will want to cover. This gains your brand/Business essentially free publicity and will help to increase the brands recognition.

Essential skills for Media Relations would be someone that can find a story and hook that will get the media talking.

Community relations

Community relations is all about working to develop or improve a companies relationship with a community or area. This is an important role that helps to keep a company viewed in a positive light by the general public. It can also help to improve a negative image if there has been one in the past.

This is usually done by supporting local projects or communities. Getting the public engaged with your brand and letting them know your companies ethical mindset and portray your company in a positive light through giving back to the community.

Corporate and social responsibility

Similar to community relations a corporate and social responsibilities is about changing or keeping a positive image of the company. This will mean looking at the internal workings of the company and being able to spot areas that can be improved to ensure that the company is being responsible and ‘playing its part’. Such as recycling policies, going green, carbon foot print. Its about spotting and changing any potential issues before they could negatively impact the business.

Public affairs

Public affairs will involve working and making contacts within the government and large organisations. This kind of PR is also known as lobbying and it is all about getting the government on your side to help your business or organisation.

Social media

Most companies these days use social media in some form or another, whether it is for raising awareness or answering the public on company issues.

Being quick to answer issues is key to gaining a good social media presence. It also allows a company to show a lighter side and help increase positivism towards a company

There are many other forms of PR that you may learn about but all forms will require you to be a good networker and quick thinker.

Getting Your First Job in PR

Starting out in PR can be tough, its a well respected path that lots of graduates want to take. There isn’t a huge amount of entry level PR jobs which makes competition tough. This means that every job that you apply for you will need to make sure your CV and covering letter stand out and show any potential employers what you can do.

There are a few different paths that you can take when looking for PR roles you can either go in house, working for one company on there brand/business or you can go the agency route. There are positives and negatives to both but ideally you are looking for experience and to learn so its best to not discount either.

Internships and Work Experience

If there are no trainee jobs for PR in your area you can look to gain knowledge and connections from work experience or an internship. While this is only suited to you if you can afford to not be paid. It will give you the opportunity to work with professionals in your field with experience that you can learn from.

Internships can also help you to get a feel for the industry and find out what you like or don’t like. This is useful to know before diving into a full time paid role where the pressure will increase.

What even is PR

Learning at university about PR can is quite different from the real world. Make sure that you understand the role and the industry as a whole. This will allow you to stand out at interviews if you can talk about the industry. Follow some journalists on social media or a thought leader in your area of interest and see what they are doing to make a name for themselves.

WRITE A GOOD CV

Hiring managers and recruiters are flooded with CV’s every day. To make sure you stand out you will need to get creative with your CV. Show off your personality and let them know you are keen to learn.

Tailor each CV and covering letter to the business you are applying for this will show them that you have put the effort in and really want to work there.

ATTENDING NETWORKING EVENTS

Network as much as possible. If you don’t have a LinkedIn account get one. Join in conversations on social media, go to conferences and soak up as much information as you can. You never know who you might bump into. Connections and networking are part and parcel of a PR job so its good to get that head start.

All in all stay positive and you will land your dream job eventually.

Top PR Tips For A Successful Career

Welcome to our PR blog. Today we are sharing some top tips on the best way you can start and progress your career in PR.

  1. Watch The News!

A common question in an exec level interview is asking about current affairs. If you dont watch the news or read newspapers how will you keep up to date with the latest issues and get relevant fresh ideas for stories. Throughout your career it is a good idea to follow key journalists and key your nose to the ground in terms of media. This will allow you to jump on a topic before everyone else does, keeping you ahead of the game.

2 . Always keep learning

No matter what industry you are in make sure you keep up to date with the latest PR news and tools that can help you be better. There is a wealth of information out there and it pays to do your research, especially when it comes time to progress to the next level of your career.

3. Learn to love Data

Data can be your best friend, consumers love statistics and data driven content. Ensuring you can find a story or angle in a data set will keep you ahead of the curve and allow you to use secondary data to find new angles that will get traction from your audience.

4. Learn to love writing

If you are just starting out make sure that you practice your own style and tone of writing this will allow you to build your own personal brand and gain a following of your own. Having a strong network that love your style will help you 10 fold in the future.

5. Become a though leader

Establishing yourself as a thought leader can be difficult but once you get to grips with a certain industry and you have a network of people you can help they will help you in return. Using their insights and expertise can help you to become more knowledgeable and the go to person on a topic.