Starting out in PR can be tough, its a well respected path that lots of graduates want to take. There isn’t a huge amount of entry level PR jobs which makes competition tough. This means that every job that you apply for you will need to make sure your CV and covering letter stand out and show any potential employers what you can do.
There are a few different paths that you can take when looking for PR roles you can either go in house, working for one company on there brand/business or you can go the agency route. There are positives and negatives to both but ideally you are looking for experience and to learn so its best to not discount either.
Internships and Work Experience
If there are no trainee jobs for PR in your area you can look to gain knowledge and connections from work experience or an internship. While this is only suited to you if you can afford to not be paid. It will give you the opportunity to work with professionals in your field with experience that you can learn from.
Internships can also help you to get a feel for the industry and find out what you like or don’t like. This is useful to know before diving into a full time paid role where the pressure will increase.
What even is PR
Learning at university about PR can is quite different from the real world. Make sure that you understand the role and the industry as a whole. This will allow you to stand out at interviews if you can talk about the industry. Follow some journalists on social media or a thought leader in your area of interest and see what they are doing to make a name for themselves.
WRITE A GOOD CV
Hiring managers and recruiters are flooded with CV’s every day. To make sure you stand out you will need to get creative with your CV. Show off your personality and let them know you are keen to learn.
Tailor each CV and covering letter to the business you are applying for this will show them that you have put the effort in and really want to work there.
ATTENDING NETWORKING EVENTS
Network as much as possible. If you don’t have a LinkedIn account get one. Join in conversations on social media, go to conferences and soak up as much information as you can. You never know who you might bump into. Connections and networking are part and parcel of a PR job so its good to get that head start.
All in all stay positive and you will land your dream job eventually.